If you ask me which is the one trend in digital media that will have an impact on an organization’s digital strategy in the next three years, I would say Mobile Marketing. By the end of 2016, the number of smartphone users worldwide is expected to reach 2.1 billion, which is more than one-third of the world’s total population. Along with the increase in number of users, the time spent by users on smartphones is also steadily increasing.
Last year Google announced that there are now more searches on mobile phones than desktops worldwide. Furthermore, Google is also altering its algorithm such that mobile friendly website would receive higher ranking from Google in searches as compared to non-mobile friendly websites. These two factors alone should be enough to make an organization realize that mobile marketing should be a key aspect of its digital media strategy.
All the major desktop websites have their apps available for smartphones, be it social media like Facebook, Instagram and Twitter, or an e-commerce site like Amazon, or even the major banks across the world. All of this no doubt contributes to increased usage of smartphones over desktops. Speaking from personal experience, the number of hours I spend on my smartphone has definitely increased since the first time I bought a phone. It’s much more convenient and quicker than opening my laptop, waiting for it to boot and then searching something on google, shopping online, using it for media or entertainment. Moreover, I have Ad Blockers installed on all my desktop browsers, but haven’t yet found an effective application to block ads on my smartphone. So if an organization were to target their ads towards me, mobile marketing is the only way their ads can reach me!
Now that you and I (and hopefully organizations too) know what is the key trend in digital media to look out for in the future, the question is what do we do today? How do we make sure we aren’t already behind the latest trends while still anticipating future trends? The first and foremost thing I would do, rather continue to do is read. As simple as this sounds, there’s a lot of ground to cover when it comes to reading. Forums, discussion boards, websites, blogs, podcasts and videos (adding listening and viewing to the picture) are all out there to giving out information mostly for free. I have over the past months, almost a year gathered and bookmarked various sites, blogs and video channels that help me stay up to date with the trends of today. They help me stay relevant and prepare me for the corporate of digital media. Apart from the above mentioned sources, there are also a number of tools that can help one stay ahead of the latest trends. I don’t use all of them so far, but plan to slowly inculcate them too. You can check out the tools here – 7 Top Tools for Staying Ahead of the Latest Tech Trends
Following is an infographic that gives a few pointers regarding Digital Trends and Mobile Marketing –
- Number of smartphone users worldwide from 2014 to 2020 (in billions) – Statista
- Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies – Jacob Poushter
- It’s Official: Google Says More Searches Now On Mobile Than On Desktop – Greg Sterling
- Worldwide, More Than Half Of Google’s Searches Happen On Mobile – Danny Sullivan
- What Is “Mobilegeddon” and Should You Be Worried? – Erika Dickstein
- 6 Mobile Marketing Trends That You Need to Get In On, Now – Fahad Muhammad
- 10 Winning Ways to Keep up with Industry Trends – Yael Grauer